I just received a new video card and after installing that went to install some software that came with it. I pop the CD into the PC and setup starts. Soon enough I'm asked for a serial number.

I type in the serial number on the box that the video card and software came in.

No good.

OK, the the software has its own serial number. Not on the CD sleeve. Not on the manual. Where is it?

Oh. They're not that daft are they? I pop the CD out of the drive and lo and behold, there it is printed on the CD itself.

So I have to run the installer and when it asks me for the serial number, pop the CD out of the drive, type it in and pop the CD back in hoping nothing is going to barf.