I started reading "Purple Cow" by Seth Godin about an hour ago, it was a freebie from Gnomedex, and, well wow. If you're in a startup, you're a developer, in a marketing department, or in any way interested in the success of your product then you need to read this book now.
Seth uses the term "ideaviruses", where I would use the term "meme". But he then gets to use "sneezers" as those who thread the ideas where I don't have a corollary.
Robert is a sneezer - in fact I think he must have the largest "ideavirus" producing appendage going...
More when I finish this wonderful book.