I wish I had known about this loooong ago.

In a similar fashion to the do not call registry for cold sales calls, you can opt-out of the pre-screened credit card offers that are:

  • annoying
  • wasteful of trees
  • an identity theft nightmare

Visit OptOutPrescreen to do the business.

OptOutPrescreen.com is a centralized service to accept and process requests from consumers to “Opt-In” or “Opt-Out” of firm offers of credit or insurance.

OptOutPrescreen.com is a joint venture among Equifax Information Services, LLC, Experian Information Solutions, Inc., Innovis Data Solutions, Inc., and TransUnion, LLC (collectively the “Consumer Credit Reporting Companies”).

Btw, for those of you that might think that the site itself is a scam (the fact that it asks for your SSN should set your spidey-sense tingling), note that the FTC links to the site, it's SSL'd and the matter has been debated on Ars Technica and other places. Personally, I believe it's legit.

I've signed up - let's see what happens.

[Many thanks to Lifehacker for the link.]