Purple Cow
I started reading "Purple Cow" by Seth Godin about an hour ago, it was a freebie from Gnomedex, and, well wow. If you're in a startup, you're a developer, in a marketing department, or in any way interested in the success of your product then you need to read this book now.
Seth uses the term "ideaviruses", where I would use the term "meme". But he then gets to use "sneezers" as those who thread the ideas where I don't have a corollary.
Robert is a sneezer - in fact I think he must have the largest "ideavirus" producing appendage going...
More when I finish this wonderful book.
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Steve Lacey, software developer at Google, British, married to the lurvely Nabila, dad to the wonderful Julian and Jasmine. Living in Kirkland (near Seattle), WA.
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About this Entry
This page contains a single entry by Steve published on July 21, 2005 12:20 AM.
Synchronicity was the previous entry in this blog.
More Comments About Reason On The TabletPC is the next entry in this blog.
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