Xbox 360 advertising
OK, I admit it, it’s taken a while for me to latch onto the potential behind Peter Moore’s advertising campaign.
I’m now a convert (Shawn, you win). This absolutely, freaking, rocks.
The Jump Rope and Water Balloon adverts left me feeling: “err, OK, but what did you actually tell me about the product?” But that’s not the point.
I guess I’m too “type-A gamer”; too “get to the point”; too “anti-Madison Avenue”. But I see the light.
He’s taking on Sony at their own game.
And he’s winning.
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Steve Lacey, software developer at Google, British, married to the lurvely Nabila, dad to the wonderful Julian and Jasmine. Living in Kirkland (near Seattle), WA.
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About this Entry
This page contains a single entry by Steve published on November 22, 2005 12:20 AM.
Top twenty geek novels was the previous entry in this blog.
Opening the Xbox 360's box is the next entry in this blog.
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Statsorama
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I’m going to guess that by judging by your picture, you’re not in the coveted 16-23 male demographic anyway – so the fact you didn’t “get it” is perfectly fine! :-)
Hehe, I forgot that I'm now an old geezer ;-)