Seth's Blog: Plop plop fizz fizz... doubling sales
I love stuff like this:
Alka Seltzer (made with baking soda) doubled their sales in just one day. How? By putting two “plops” into the commercial… before that, people only took one. It put Mary Wells on the map as a marketer.
Clever marketing. Much more preferable than sucky marketing.
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Steve Lacey, software developer at Google, British, married to the lurvely Nabila, dad to the wonderful Julian and Jasmine. Living in Kirkland (near Seattle), WA.
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About this Entry
This page contains a single entry by Steve published on July 13, 2006 2:09 PM.
The World Cup was the previous entry in this blog.
Daring Fireball On The Food Network is the next entry in this blog.
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