New Windows Vista Commercials... Better.
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About this Entry
This page contains a single entry by Steve published on September 18, 2008 8:55 PM.
"Still Alive" Ukulele Cover was the previous entry in this blog.
Santa Monica Is Pretty Nice... is the next entry in this blog.
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I think Microsoft still missed the boat on this one. They're pretty much saying their customers are all computers, which is pretty sad really. In the I'm a Mac ads the people represent computers, while in these ads Microsoft is saying its customers are computers. Apple's characterisation was about beige boxes versus iMacs.
On the other hand, I agree that Microsoft has done a better job at avoiding the condescension that Mac has towards its audience. Those new ads are much more inclusive than every I'm a Mac ad out there, but then again, when was the last time a BMW ad was inclusive, and that's really what Apple is about isn't it? A higher end exclusive product you can use to look down on others, while still backing it up with high end performance and quality (osx, sigh, my hero).